Countrywide plc Monthly Lettings Index – January 2018

Press Office

Wednesday, February 14, 2018

Total rent bill rises £1.8 billion in 2017

The amount of rent paid by millennials falls 2% as generation Z picks up the baton



Last year tenants in Great Britain paid a record £51.6 billion in rent, an increase of £1.8 billion on the previous year and more than twice what they paid in 2007 (table 1).  This has been driven by both rising rents and an increase in the number of households renting.  Despite average rents falling in 2008, the total amount of rent paid by tenants has risen in every year for the last decade as the number of people renting has grown.

For the last 11 years millennials (born 1977-1995) have been paying the majority of total rent in Great Britain.  In 2017 millennials paid 59% (chart 1) of all rent, a total of £30.2 billion (table 1).  This is down from a peak of 64% in 2015 when they paid £31.0 billion.  Today millennials account for a similar proportion of rent as they did in 2011 (chart 1).  And as more millennials buy their own home, they will account for a shrinking proportion of the total rent paid.

While together the two youngest generations make up the largest proportion of the rental market, older renters still make up a significant proportion of tenants.  Despite a high proportion of baby boomers (born 1946-1964) owning their own home, many still rent.  Last year this age group paid £5.5 billion (table 1), 10% of all rent, the same as generation Z (born after 1995).  This can be explained by the fact that on average individual baby boomers tend to rent larger homes in more expensive places and pay more each month than any other generation. 

The rate of rental growth in January 2018 remains unchanged from the end of 2017.  In January the average cost of a new let rose 2.4% from last year (table 2), unchanged from December 2017.  Excluding London, average rents across Great Britain rose 1.9% (table 2), compared to annual growth of 2.0% in December.  Rental growth has accelerated in the capital while Scotland, the South East and the South West saw growth rates slow. The North East was the only region to see rents fall.

Commenting Johnny Morris, Research Director at Countrywide, said:

“The rental market grew in 2017.  More people joined the rented sector and average rents increased, meaning 2017 saw the highest total rent bill so far. 

“As millennials age, more are becoming homeowners, so the total amount they’re paying in rent has started to drop.  But the Generation Rent title still applies.  Any fall will be much smaller and slower than seen by previous generations as less become homeowners. 

“For the second month running rental growth in London has outstripped the rest of the country. Stabilising rents in central London alongside rises everywhere else in the capital has pushed the rate of rental growth to the highest level for 22 months.  While the rate of growth outside London remains higher than for most of last year, it has picked up to a lesser extent.  Across northern England rent rises are running at half the rate of 2017.”


Chart 1 – Proportion of total rent paid by each generation


Table 1 – Total rent paid by each generation (billion)


Table 2 – New lets


The Countrywide Lettings Index for February 2018 will be released on Friday 9 March 2018, embargoed for 00.01 hours Monday 12 February 2018



For further information please contact:

Alison Blease

Head of Research PR, Countrywide

Tel: +44 (0) 776 96 77 825




Notes to Editors


About the Countrywide Lettings Index and new methodology

The Countrywide Lettings Index has been running since 2012 and we continually seek to improve its accuracy.  From June 2017 the methodology was changed to reduce the impact of seasonality and volatility in the rental market. 


While the index remains a mix adjusted series, rent and rental growth figures for each month are now based on a three month rolling average rather than lets agreed in the last month.  The most expensive decile of homes let has been excluded to reduce volatility and the mix has been updated to include the most recently published government stock statistics.


The Countrywide Lettings Index uses data from Great Britain's largest letting agent to track changes to the cost of renting.  The index is based on the 90,000 homes let and managed by Countrywide in each year, adjusting for their location and type.  It is based on achieved rather than advertised rents and the published monthly rental figures are an average of the new lets and renewals of tenancies over a rolling three month period.                                                                                                         



About Countrywide plc

Countrywide plc is the UK’s largest property services group.  The company spans both the residential and commercial sectors.  With the biggest residential estate agency and lettings network in the country, Countrywide operates across all price points and sells more homes than anyone else.  In 2016, Countrywide exchanged on over 60,000 homes, representing £19 billion worth of property.  As the largest single mortgage broker in the UK, Countrywide completed on over £15 billion of mortgages last year.  In addition, the company manages over 90,000 properties.



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