Countrywide plc is registered in England under number 08340090. Registered office: Greenwood House, 1st Floor, 91-99 New London Road, Chelmsford, Essex, CM2 0PP. VAT number: 212551112.
Copyright © 2020 Countrywide Plc
Monday 16 October 2017
London tenants fuel rental growth across Southern England
Over the last 12 months 64,672 tenants left London, the highest number since 2007 (chart 1). 78% (50,406) left to rent another home outside the capital with the remaining 22% (14,266) leaving to buy a home. This is a significant shift from a decade ago when the majority of tenants moving out of the capital did so to buy (51% - see chart 1). The three English regions where rents rose fastest were all in the south: South West (3.3%), South East (1.9%) and East of England (1.7%).
Since 2007 over half a million tenants (521,000) have left London, with 30% of them buying a home. Tenants leaving London to rent moved twice the distance as those leaving to buy, 101 miles compared to 53 (a combined average of 89 miles). This is reflected in the growing proportion heading to the Midlands or the North. This year 48% of tenants leaving London to rent somewhere else headed north compared to 31% in 2007 (chart 2).
Despite the growing number of London tenants heading north, the majority remain close to the capital. More homes in Slough (46%) are let to a tenant coming from the capital than anywhere else in the country (table 1) while Tandridge (13%) is the top hotspot for buyers who were renting in the capital (table 2). The average London tenant buying a home outside the capital spends £388,000 on a new home, 16% less than someone who was selling a property in London. Tenants coming from London spend an average of 9% more than those who already live locally.
Rents rose 1.1% over the last 12 months to stand at £978 a month (table 3). Over the last 12 months rents grew faster in southern regions than those in the north. More homes coming on to the rental market in Northern England has slowed rental growth. In September there were 12% more rental properties on the market across the three regions of Northern England (North East, North West and Yorkshire & Humber) with one in ten owned by a London landlord.
Commenting, Johnny Morris, Research Director at Countrywide, said:
“For people in their 30s leaving London is something of a rite of passage. But as the number of those renting has grown the move out of London is increasingly likely to be in the rental market. A decade ago most tenants moving out of the capital did so to buy. But since 2007 leaving London to carry on renting somewhere else has become more typical”.
“Rental price growth continues to be supported by the low number of landlord purchases, particularly across the south of England. The number of rental homes on the market has continued to drop with more southern based landlords looking northwards in search of better yields and lower stamp duty bills. Conversely northern England has seen double digit increases in the number of homes on the market which is likely to temper rental growth.”
The Countrywide Lettings Index has been running since 2012 and we continually seek to improve its accuracy. From June 2017 the methodology was changed to reduce the impact of seasonality and volatility in the rental market.
While the index remains a mix adjusted series, rent and rental growth figures for each month are now based on a three month rolling average rather than lets agreed in the last month. The most expensive decile of homes let has been excluded to reduce volatility and the mix has been updated to include the most recently published government stock statistics.
The Countrywide Lettings Index uses data from Great Britain's largest letting agent to track changes to the cost of renting. The index is based on the 90,000 homes let and managed by Countrywide in each year, adjusting for their location and type. It is based on achieved rather than advertised rents and the published monthly rental figures are an average of the new lets and renewals of tenancies over a rolling three month period.