London Sotheby’s International Realty targets Central London rental market

Estate Agents

Wednesday, November 24, 2010

London Sotheby's International Realty has hired prime central London specialist Nicole Bisson to launch a residential lettings business across central London.

The new lettings department will complement the bespoke high-end sales and marketing specialists based at Sotheby's International Realty, working with discerning UK and international clients through Sotheby's International Realty's network of over 500 offices in 40 countries around the world.  In developing the business it will also draw on the client base, unique reputation and marketing possibilities arising from it's connection with the Sotheby's auction house.

Nicole's background is in high-end rentals in prime central London, with a particular focus on Belgravia.  She joins Sotheby's International Realty from Henry & James. Before moving into lettings, Nicole was part of the new business start-up team to launch Foxtons International, selling and marketing international properties to the UK market.

"This is an important and welcome step in our development.  We are delighted someone of Nicole's experience and ability is coming to build our residential lettings business" said Charlie Smith, Managing Director, United Kingdom I Sotheby's International Realty. "With such a global footprint, being able to offer additional services that we are seeing an increased demand for is important in developing the service orientated company we wish to build."

Nicole Bisson said: "International tenants still account for the majority of transactions in prime central London.  International demand has continued to be strong due to business infrastructure, personal and financial safety, physical geography, common business language, transport connections and the perceived weakness of sterling against the dollar and other key currencies.   We are a local office with a global reach and we will be leveraging off a brand renowned throughout the world in offering a first-class service to both landlords and tenants."

London Sotheby's International Realty was acquired by Countrywide earlier this year as part of an exclusive 25-year licensing agreement for the UK with Sotheby's International Realty across the UK and Channel Islands. The Sotheby's International Realty network has in excess of 500 offices in 40 countries and territories worldwide.

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